Monday, May 5, 2008

The Big Switch - Chapter Eleven - iGod

In the foreseeable future, the human body may become augmented by digital processors and software. We might become programmable, too!

Without going to such extremes, technologies like Amazon's Mechanical Turk allow programs to ask people to perform minor tasks, which are trivial for humans (like recognizing a face) but hard for computers to do currently. We play a similar role in the operation of Google's search engine, without even realizing it! When you link to another document in your web page, you are expressing a judgment. Every time we create a link, we feed a little of our intelligence to Google which works by analyzing this "database of intentions".

We are the web's synapses. The more links we click and more pages we view - the faster we fire - the more intelligence the web collects and the more economic value it gains.

The Big Switch: Our New Digital Destiny By Nicholas Carr

1 comment:

amadamala said...

Nice post, explained how the page rank works and how we (people) help google to help ourself.